VIRTUAL PRODUCT PLACEMENT CASE STUDY
How Toyota Achieved 94% Ad Awareness with Mirriad
Toyota collaborated with Mirriad to reach key audiences with virtual ads for its Grand Highlander Campaign. Utilizing Mirriad’s AI-powered platform, Toyota’s campaign featured in-language virtual signage, video within video, and virtual product placements contextually embedded for maximum relevance and impact.
By seamlessly integrating into content within Mirriad’s TV, streaming and music video marketplace, the automaker achieved high favorability among audiences
A SUPERIOR AD FORMAT DRIVING RESULTS
— Delivering increased audiences by 21%
— Preferred 10X over traditional ads
— Driving up to 35% increase in sales
— 23% higher reach vs. TV spots