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Virtual
Product
Placement

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content. The solution drives exceptional performance for advertisers, creates new revenue for content owners, and dramatically improves the viewer experience.

"Mirriad's Virtual Product Placement (VPP) platform provides an avenue for us to engage with consumers in an authentic and innovative way that drives optimal results."

Lexus
Lisa McQueen
Media Manager, Lexus

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3 OUT OF THE TOP 5 US AD SPENDERS

are partnering with Mirriad among other top ad spenders to drive results across key KPIs

6 OUT OF THE TOP 10 US MEDIA COMPANIES 

are integrating with Mirriad VPP, now widely adopted and featured in leading networks' 2024 Upfronts.

40+ DIVERSE MEDIA PARTNERS

Mirriad’s Diverse Supplier Marketplace is an industry-first aggregate of 40+ diverse-owned and targeted content suppliers.

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 Making VPP An Industry-Standard Ad Format

VPP DRIVES CAMPAIGN PERFORMANCE FOR BRANDS

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25 ppt increase in Ad Awareness
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23 % higher reach than TV spots
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26 ppt increase in Brand Awareness