MIRRIAD'S DIVERSE SUPPLIER MARKETPLACE
UNLOCKING NEW DIVERSE MEDIA INVENTORY WITH VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING
Mirriad has built the first-ever Diverse Supplier Marketplace, an aggregate of 40+ Black, Hispanic, Asian and Pacific Islander (AAPI), LGBTQIA+ owned, Women-owned, and/or targeted media suppliers. This breakthrough solution empowers the diverse media community with an incremental revenue stream directly to them while enabling brands to accelerate, scale, and track their diverse media campaigns and spend commitments.
- 40+ DIVERSE-OWNED & DIVERSE-TARGETED SUPPLY PARTNERS
- TRANSACT DIRECT WITH DIVERSE MEDIA OWNERS
- SCALED, MEASURABLE MEDIA BUYS
- GENERATES NEW REVENUE STREAM FOR DIVERSE PUBLISHERS AND CREATORS
- ALWAYS-ON ACTIVATION
SPOTLIGHTING DIVERSE OWNED & TARGETED PARTNERS
HISPANIC | BLACK | AAPI | LGBTQIA+ | WOMEN
Mirriad’s Diverse Supplier Marketplace is an industry-first solution that generates a new revenue stream for diverse media suppliers and creators by unlocking in-content and VPP inventory for brands to invest in.
COMING SOON >>
COMING SOON >>
JOIN THE DIVERSE SUPPLIER MARKETPLACE
Find out how to drive incremental revenue for your content.
"We still have a long way to go in bridging the longstanding media gaps in our industry, but I’m thrilled to be able to lead our in-content marketplace to combat racial inequality and advance equity and inclusivity within our industry."
Maria Teresa Hernandez
SVP, Brand Partnerships and Head of Diverse Supplier Marketplace
Lexus had the goal of elevating awareness, recall and purchase among LGBTQIA+ consumers. Mirriad injected the Lexus brand into the cultural conversation by virtually integrating eye-catching and contextually-relevant signage into a newly released music video. This internationally positioned Lexus into content their consumers are watching in a non-disruptive format.
Since its premiere in January 2022, the music video has had 13+ million views on YouTube.
- +33 PPT increased ad awareness for LGBTQIA+ and allies, and +24 PPT for all respondents
- +18 PPT increased brand awareness for LGBTQIA+ and allies, and +14 PPT for all respondents
- +8 PPT increased consideration for all respondents
Tecate wanted to strengthen their preference and purchase among Hispanic audiences. Mirriad harnessed the influence of popular singer-songwriter Giovanny Ayala to seamlessly integrate high-impact Tecate signage and well-placed product into Ayala’s music video. The purpose of this was to reinforce brand affinity in a trusted and authentic way.
The video outperformed expectations and got more than 2 million views. Research by Kantar demonstrated the impact of Mirriad’s integrations against Tecate’s KPI objectives.
- +43 PPT increased awareness
- +8 PPT increased brand affinity
- +7 PPT increased purchase intent
GET OUR NEW MULTICULTURAL WHITEPAPER
HACK TO THE FUTURE
Mirriad joined forces with Kantar to unveil the link between viewer ad experiences and purchase. In this whitepaper, we explore US multicultural viewers' attitudes and preferences to overcome ad avoidance.