MIRRIAD'S MULTICULTURAL IN-CONTENT MARKETPLACE
MIRRIAD'S MULTICULTURAL IN-CONTENT MARKETPLACE

EMPOWER DIVERSE MEDIA, CREATORS AND BRANDS WITH VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING
Mirriad’s In-Content Multicultural Marketplace creates new inventory within Black, Hispanic, Asian American and Pacific Islander (AAPI), and LGBTQIA+ owned and led media. This breakthrough solution empowers our diverse partner community with an incremental revenue stream, and gives brands and agencies unique access to invest at scale in minority-owned, operated, or targeted media (and transact directly through these partners).
SPOTLIGHTING MINORITY OWNED & TARGETED PARTNERS
HISPANIC | BLACK | AAPI | LGBTQIA+
Mirriad’s Multicultural In-Content Marketplace is an industry solution that generates a new revenue stream for diverse publishers and content creators who are servicing these growing audiences.
JOIN THE MULTICULTURAL MARKETPLACE
Find out how to drive incremental revenue for your content.

"We still have a long way to go in bridging the longstanding media gaps in our industry, but I’m thrilled to be able to lead our in-content marketplace to combat racial inequality and advance equity and inclusivity within our industry."
Maria Teresa Hernandez
Head of Multicultural Marketplace & SVP, Brand Partnerships at Mirriad
CASE STUDIES
LEXUS
Lexus had the goal of elevating awareness, recall and purchase among LGBTQIA+ consumers. Mirriad injected the Lexus brand into the cultural conversation by virtually integrating eye-catching and contextually-relevant signage into a newly released music video. This internationally positioned Lexus into content their consumers are watching in a non-disruptive format.
Since its premiere in January 2022, the music video has had almost 10 million views on YouTube.
The results:
- +33 PPT increased ad awareness for LGBTQIA+ and allies, and +24 PPT for all respondents
- +18 PPT increased brand awareness for LGBTQIA+ and allies, and +14 PPT for all respondents
- +8 PPT increased consideration for all respondents
TECATE
Tecate wanted to strengthen their preference and purchase among Hispanic audiences. Mirriad harnessed the influence of popular singer-songwriter Giovanny Ayala to seamlessly integrate high-impact Tecate signage and well-placed product into Ayala’s music video. The purpose of this was to reinforce brand affinity in a trusted and authentic way.
The video outperformed expectations and got more than 2 million views. Research by Kantar demonstrated the impact of Mirriad’s integrations against Tecate’s KPI objectives.
The results:
- +43 PPT increased awareness
- +8 PPT increased brand affinity
- +7 PPT increased purchase intent