MIRRIAD'S MULTICULTURAL IN-CONTENT MARKETPLACE

MIRRIAD'S MULTICULTURAL IN-CONTENT MARKETPLACE

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Mirriad's In-Content Multicultural Marketplace

EMPOWER DIVERSE MEDIA, CREATORS AND BRANDS WITH VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING

Mirriad’s In-Content Multicultural Marketplace creates new inventory within Black, Hispanic, Asian American and Pacific Islander (AAPI), and LGBTQIA+ owned and led media. This breakthrough solution empowers our diverse partner community with an incremental revenue stream, and gives brands and agencies unique access to invest at scale in minority-owned, operated, or targeted media (and transact directly through these partners).

HubSpot Video

SPOTLIGHTING MINORITY OWNED & TARGETED PARTNERS

HISPANIC   |   BLACK | AAPI | LGBTQIA+

Mirriad’s Multicultural In-Content Marketplace is an industry solution that generates a new revenue stream for diverse publishers and content creators who are servicing these growing audiences.

  • 2b-tube
  • 300
  • 360 Gerencia
  • 88
  • Aspire
  • BET+
  • Bounce
  • Culture Creative
  • Def Jam Recordings
  • Ebony
  • fuse
  • Influential
  • iTalkBB
  • Jellysmack
  • Nirvana Digital
  • ODK Media
  • Pivtl Projects
  • POC Studios
  • Richmusic
  • SM Entertainment
  • Sony Channel
  • TasteLife
  • TSR
  • Universal
  • Univision
  • VHT
  • WAV

JOIN THE MULTICULTURAL MARKETPLACE

Find out how to drive incremental revenue for your content.

Maria Headshot 2022

"We still have a long way to go in bridging the longstanding media gaps in our industry, but I’m thrilled to be able to lead our in-content marketplace to combat racial inequality and advance equity and inclusivity within our industry."

Maria Teresa Hernandez
Head of Multicultural Marketplace & SVP, Brand Partnerships at Mirriad

CASE STUDIES

LEXUS

Lexus had the goal of elevating awareness, recall and purchase among LGBTQIA+ consumers. Mirriad injected the Lexus brand into the cultural conversation by virtually integrating eye-catching and contextually-relevant signage into a newly released music video. This internationally positioned Lexus into content their consumers are watching in a non-disruptive format.

Since its premiere in January 2022, the music video has had almost 10 million views on YouTube.

The results:

  • +33 PPT increased ad awareness for LGBTQIA+ and allies, and +24 PPT for all respondents
  • +18 PPT increased brand awareness for LGBTQIA+ and allies, and +14 PPT for all respondents
  • +8 PPT increased consideration for all respondents

lexus

tecate-1

TECATE

Tecate wanted to strengthen their preference and purchase among Hispanic audiences. Mirriad harnessed the influence of popular singer-songwriter Giovanny Ayala to seamlessly integrate high-impact Tecate signage and well-placed product into Ayala’s music video. The purpose of this was to reinforce brand affinity in a trusted and authentic way.

The video outperformed expectations and got more than 2 million views. Research by Kantar demonstrated the impact of Mirriad’s integrations against Tecate’s KPI objectives. 

The results:

  • +43 PPT increased awareness
  • +8 PPT increased brand affinity
  • +7 PPT increased purchase intent
 

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