AI-POWERED AND MULTI-PATENTED

THE NEW MONETIZATION SOLUTION FOR THE MEDIA INDUSTRY

Mirriad is the world's leading virtual product placement and in-content ads platform, boosting partners' earnings by dynamically integrating brands into TV, streaming, music, and other premium content without interrupting the viewer experience.

With Mirriad, partners supercharge their ad capabilities by unlocking a new ad format in high demand among advertisers.

TRUSTED BY HUNDREDS OF PARTNERS WORLDWIDE

Mirriad has successfully executed thousands of in-content integrations for 60+ leading media companies around the world. Since 2023, Mirriad is pushing the boundaries of in-content advertising again with its groundbreaking programmatic capabilities.

A SEAMLESS END-TO-END EXPERIENCE

Mirriad’s proprietary platform analyzes partner content, showcases unique in-content inventory, and allows for easy campaign management and delivery.

GOODBYE AD SATURATION, HELLO INVENTORY WHITESPACE

Because of its non-disruptive nature, in-content advertising is the new ad format viewers truly love.

83% of viewers say VPP feels natural
79% of viewers say VPP is non-intrusive
+26ppt Ad Awareness
+12ppt Unaided Awareness
+14ppt TOM Awareness
+20 ppt boost in sales conversion when combined with TV spots

Source: Kantar

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“We're looking at virtual product placement as the new antidote to ad fatigue and media inefficiency, delivering high effectiveness and driving viewer loyalty and affinity.”

Sparsh Pandya Senior Client Director at Kantar

MAKING VPP and in-content a new standard ad format

DRIVING VIEWER AFFINITY AND AD PERFORMANCE

85 % of viewers like VPP

83 % of viewers say VPP feels natural

+ 20 ppt sales conversion when combined with TV spots