AI-POWERED AND MULTI-PATENTED

THE LEADING VIRTUAL PRODUCT PLACEMENT SOLUTION FOR AUTOMOTIVE BRANDS

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content, driving exceptional performance for automotive advertisers.

MAJOR AUTOMOTIVE BRANDS ARE ALREADY ACHIEVING GREAT RESULTS

+41 ppt increase in Ad Awareness
+26 ppt increase in Brand Awareness
+9 ppt increase in Consideration
+8 ppt increase in Favorability
Up to 35% increase in Actual Purchase
+23% higher reach vs. TV spots

Source: Kantar

THE WORLD'S LARGEST VPP MARKETPLACE

With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.

A NEW AD FORMAT PEOPLE TRULY LOVE

Preferred 10x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.

GET CONNECTED

“The fragmented media landscape makes it challenging for brands to break through the environment to seamlessly connect with audiences. Mirriad's in-content advertising platform has provided an avenue for us to engage with consumers in an authentic and innovative way that drives optimal results.”

Mia Phillips Senior Manager of Advertising at Lexus

Lexus iTalkBB Begin Again EP13 scene 16 side x side - Mirriad - Confidential-1

Making VPP An Industry-Standard Ad Format FOR AUTOMAKERS

VPP DRIVES CAMPAIGN PERFORMANCE FOR AUTO BRANDS

Across several studies with Lexus, Nissan, and a third global automotive maker, Kantar found that VPP drives strong performance.

41 ppt increase in Ad Awareness

26 ppt increase in Brand Awareness

35 % increase in Actual Purchase