Source: Kantar
With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.
Preferred 7x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.
Mia Phillips Senior Manager of Advertising at Lexus
Across several studies with Lexus, Nissan, and a third global automotive maker, Kantar found that VPP drives strong performance.