AI-POWERED AND MULTI-PATENTED

THE LEADER IN VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content, driving exceptional performance for advertisers.

THE WORLD'S LARGEST VPP MARKETPLACE

With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.

A NEW AD FORMAT PEOPLE TRULY LOVE

Preferred 7x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.

9 OUT OF THE TOP 20 US ADVERTISERS ARE ALREADY ACHIEVING GREAT RESULTS

Up to 35% increase in Actual Purchase
25 ppt increase in Ad Awareness on average
23% higher reach vs. TV spots
83% of viewers say VPP feels natural
79% of viewers say VPP is non-intrusive

Source: Kantar

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“We’re looking at a powerful new tool in the marketer’s arsenal here, brands should test the format now to get ahead of the curve.”

Sparsh Pandya Client Director at Kantar

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Making VPP An Industry-Standard Ad Format

ASK ANYTHING ABOUT VPP

VPP DRIVES CAMPAIGN PERFORMANCE

25 ppt increase in Ad Awareness

35 % increase in Actual Purchase

23 % higher reach than TV spots