AI-POWERED AND MULTI-PATENTED

THE LEADER IN VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content, driving exceptional performance for advertisers.

THE WORLD'S LARGEST VPP MARKETPLACE

With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.

A NEW AD FORMAT PEOPLE TRULY LOVE

Preferred 7x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.

9 OUT OF THE TOP 20 US ADVERTISERS ARE ALREADY ACHIEVING GREAT RESULTS

Up to 35% increase in Actual Purchase
25 ppt increase in Ad Awareness on average
23% higher reach vs. TV spots
83% of viewers say VPP feels natural
79% of viewers say VPP is non-intrusive

Source: Kantar

GET CONNECTED

“We’re looking at a powerful new tool in the marketer’s arsenal here, brands should test the format now to get ahead of the curve.”

Sparsh Pandya Client Director at Kantar

AI Blue Box Addition Bestbuy - Mirriad - Confidential-1

Making VPP An Industry-Standard Ad Format

VPP DRIVES CAMPAIGN PERFORMANCE

25 ppt increase in Ad Awareness

35 % increase in Actual Purchase

23 % higher reach than TV spots