PLACING THE FUTURE: A DEEP DIVE INTO THE EFFECTIVENESS OF VIRTUAL IN-CONTENT ADVERTISING VALIDATED THROUGH NEW BESPOKE RESEARCH METHODS
FROM THE WHITEPAPER
At Lexus, we're committed to reaching consumers through content that is meaningful and authentic to ensure that we’re meeting our audiences where they are, in a non-disruptive way... With Mirriad’s AI technology, we're able to create those experiences while simultaneously expanding our brand reach. We've seen proven results across all of the in-content campaigns we’ve executed with Mirriad over the last six months and are confident in the continued success.
Mia Phillips, Senior Manager of Advertising and Media at Lexus