HACK TO THE FUTURE
Understanding viewers' attitudes and preferences to overcome ad avoidance
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UNVEILING THE LINK BETWEEN VIEWER EXPERIENCE AND PURCHASE
KEY FINDINGS
- 86% of viewers take actions to avoid ads altogether (ad skipping, turning of devices, ad-blockers, etc) leading to low effectiveness
- 75% of viewers like in-content advertising, which drives performance:
- +25 ppt increase in Ad Awareness
- +9 ppt increase in Purchase Intent
- +35% increase in Actual Purchase of featured product after exposure
- 83% of viewers say in-content has a natural feel
- 79% of viewers say in-content is non-intrusive
- Discover more about the impact of positive and negative ad experiences on sales