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HACK TO THE FUTURE

Understanding viewers' attitudes and preferences to overcome ad avoidance

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UNVEILING THE LINK BETWEEN VIEWER EXPERIENCE AND PURCHASE

KEY FINDINGS

  • 86% of viewers take actions to avoid ads altogether (ad skipping, turning of devices, ad-blockers, etc) leading to low effectiveness
  • 75% of viewers like in-content advertising, which drives performance:
    • +25 ppt increase in Ad Awareness
    • +9 ppt increase in Purchase Intent
    • +35% increase in Actual Purchase of featured product after exposure
    • 83% of viewers say in-content has a natural feel
    • 79% of viewers say in-content is non-intrusive
  • Discover more about the impact of positive and negative ad experiences on sales

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